Benefits & Marketing Opportunities

To increase traffic through your booth, HIMSS has positioned proven traffic builders throughout the conference.

Taste of HIMSS – A Wednesday afternoon event held in conjunction with the exhibit hours.
Trolley – The HIMSS trolley is available to all individuals in the exhibit hall. The trolley moves attendee traffic throughout the exhibit hall and encourages people to visit the entire exhibit hall.
Dedicated Exhibit Hall Hours – This is your time to have the attendees’ undivided attention. Once sessions have concluded attendees flock to the exhibit hall.
Anchor exhibitors – HIMSS has placed the largest exhibitors in strategic positions around the floor to create an even traffic flow in every area.
Product Pavilions – HIMSS identifies the hottest topics in the industry and brings together learning and exhibits in Product Pavilions placed throughout the exhibit floor.

HIMSS provides extensive promotion to members through:

Direct mail – Promotional material sent to HIMSS members and potential conference attendees.
HIMSS Insider – A monthly newsletter distributed to HIMSS members and the general industry begins promoting the Annual Conference & Exhibition six months prior to the event.
Conference Web site – HIMSS creates and promotes a Web site dedicated to the Annual HIMSS Conference & Exhibition. The Web Site contains complete information about the conference, including promoting the exhibitors.
E-mail – In the months prior the conference, HIMSS sends a series of electronic marketing messages to targeted audiences as well as the entire HIMSS membership to promote the conference.